Jun 13, 2024 by Next | TV
iSpot.TV said it will provide measurement to support LinkedIn CTV, a new offering designed to target business-to-business customers on connected television. As part of the LinkedIn Market Partner program, iSpot will be able to help advertisers measure B2B advanced audience segments and households not reached via linear TV.
iSpot Data in the News
Jul 26, 2024 by Bloomberg
McDonald’s spent an estimated $8.4 million on a TV ad marketing the deal, according to data provider iSpot, racking...
Jul 26, 2024 by Marketing Brew
Modelo has held the title as the category’s biggest spender since roughly the second quarter of 2020. Last year, Mo...
Jul 23, 2024 by Adweek
Over the past 18 months, however, this arrangement has reversed, as the company has dedicated more advertising dollar...
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Apr 30, 2024 by AdAge
As part of the deal with Roku, iSpot will provide direct-buying and programmatic advertisers reach, frequency, verifi...
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