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Next | TV

Jun 13, 2024 by Next | TV

LinkedIn Names iSpot to Measure New CTV Offering

iSpot.TV said it will provide measurement to support LinkedIn CTV, a new offering designed to target business-to-business customers on connected television. As part of the LinkedIn Market Partner program, iSpot will be able to help advertisers measure B2B advanced audience segments and households not reached via linear TV.

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Jul 26, 2024 by Bloomberg

McDonald’s $5 Value Meal Is Slowly Bringing Diners Back

McDonald’s spent an estimated $8.4 million on a TV ad marketing the deal, according to data provider iSpot, racking...

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Marketing Brew

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Jul 26, 2024 by Marketing Brew

Modelo’s TV ad spend lends new meaning to the term ‘beer money’

Modelo has held the title as the category’s biggest spender since roughly the second quarter of 2020. Last year, Mo...

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Adweek

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Jul 23, 2024 by Adweek

No Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola Zero Sugar

Over the past 18 months, however, this arrangement has reversed, as the company has dedicated more advertising dollar...

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Apr 30, 2024 by AdAge

ROKU AND ISPOT WILL SHARE DATA, STREAMLINING CONNECTED TV MEASUREMENT

As part of the deal with Roku, iSpot will provide direct-buying and programmatic advertisers reach, frequency, verifi...

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Aug 1, 2024 by MediaPost

QSR Network TV Spending Down, While Streaming Spend Increases

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ISpot.tv Providing Cross-Platform Ad Measurement with TikTok

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Jul 19, 2024 by AdAge

WHY COMMERCIALS FROM CHOICE HOTELS, GREAT WOLF LODGE AND OTHERS STRUCK A CHORD WITH CONSUMERS

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Jul 18, 2024 by B+C

Total TV Ad Impressions Down 3.73% in First Half: iSpot Report

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Jul 17, 2024 by Reuters

Paris Olympics marketing blitz powered by female athletes

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Jul 11, 2024 by MediaPost

Automaker TV Spending Drops 13.1% In Q2

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Jul 10, 2024 by Sports Business Journal

‘Twisters’ chases motorsports fans with pair of weekend activations

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https://www.nexttv.com/news/mobilefuse-names-ispottv-preferred-measurement-provider

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